San Francisco Rain Camp Take-aways

THANK YOU Christine Donovan for the unselfish sharing of the information you took in at the recent Rain Camp! You rock!

This post is a little long, but I attempted to avoid the “wall of words” and think it’s well worth the time.

Blogging 101

Title of post becomes the URL & title of page – use good keywords.
Multiple articles using different, but similar, keywords.
2-4% keyword density on each website page or blog post (2-4% of the words on the page).
Start and end each page with the keywords for that page/post.
300-500 words per page/post.
2 to 4 outgoing links.
Use anchor text for your links – “Costa Mesa Real Estate” not “Click here”.
Insert pictures, video or graphics to make it pleasing to the eye.

Twitter 101

Microblogging – 140 character or less.
May give you news before it’s even on traditional media.
Google indexes the past.
Twitter is indexing things as they are happening, now.
Post every day – “I found a great deal. . .”
Twitter is about getting an audience.
Farm Twitter using www.tweetbeep.com, www.demandspot.com and www.getchirp.com

Facebook

Create fanpages – they can be used to email many fans at once.
Facebook ads – can be extremely targeted by area, occupation (ie. REO asset manager, HR), etc.
Invite all of your clients/ past clients to become fans.
Create groups and lists.

Be the Mayor of Your Community

Be the resource for all things
- Parks, schools, events, weather, transportation
Can be a city, neighborhood, subdivision or a group
Be a connector
Promote the community

Why Should You Be on the Internet? (I think the better question is why not)

Why is the Internet Important for Real Estate?

87% of buyers online to search for properties
94% of buyers between 25-44 years are using the internet to search for properties
32% of buyers found the home they bought online

SEO

80% of all searches are long tail searches.

The best way for a small company or an individual agent to dominate the internet and their area is by using the long tail search.

This is the difference between searching Orange County homes and Newport Beach Ocean Front Homes

15 Tools for Geeks from Ben Kinney

www.runpee.com
www.photosynth.com – collects photos and stiches them together – good for virtual tours
www.namechk.com – checks social networks to see if your name and brand are available. Sign up to keep others from using your name.
www.wiggio.com – communicate with an entire group, collaborate, group text and email, send polls.
www.igetsales.net – productivity tool that keeps track of daily activity, pending deals, closed deals.
www.archtelecom.com – call capture tool.
www.bing.com and ad words – Bing’s less expensive because they’re new.
www.facebook.com/ads – more on this later.
www.xobni.com – takes an email address and goes online to find other profiles and information.
www.tr.im and www.su.pr – take long URLs and shrink them.
www.mailchimp.com – see how many emails have been opened, forwarded or bounced.
www.goldmail.com and www.eyejot.com – for video email.
www.logotournment.com and 99designs.com – allows you to run a logo competition for a few hundred dollars.
www.google.com/voice
www.slydial.com – check it out and see what it does.

Real Tools for Real Estate from Brad Andersohn