A Few Examples of Successful Social Media

1.  I had a question for customer service at Drugstore.com.  After rattling off an email to them, I received an auto-response back telling me I had to email them from the email address they had “on file” for me in order for them to acknowledge my request.  Of course, I Twittered this annoyance and within a few minutes, received a direct from Drugstore.com on Twitter, “sorry for the issue, how can I help?”  I was immediately contacted my a customer service supervisor who promptly handled my question.  Of course, I Twittered back my pleasant experience.

2.  I had a problem with a reservation on Jetblue.  After a few misdirected phone calls to no one who could assist me, I took to Twitter and asked @jetblue for assistance.  Within 15 minutes, I was directed to someone who could personally help me.  A bad situation turned positive.

3.  Upon leaving on a recent vacation, I Tweeted that we were flying out of Richmond International Airport.  Here’s what I got back:  “Flack4RIC @virginiais4kids Enjoy your @JetBlue flight, and thank you for flying from RIC!“  Think I will drive 1.5 hours again to fly out of RIC?  You bet!  They told me they appreciate my business!

4.  I wrote a positive blog post about Classifiedflyerads.com.  Classifiedflyerads.com, after asking permission from me,  responded to each and every comment the blog post received ENGAGING with the readers.  I’m sure they picked up a few new customers along with confirming my belief that not only do they have a great product, but also fantastic customer service.

{ 1 comment… read it below or add one }

Christian April 16, 2009 at 12:57 pm

But using these tools is so much hard work…I don’t “get” twitter. LOL! It’s amazing to me that people ask me why I run a blog…I mean, why don’t I spend more time actually selling? ha.

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