At the recent RE Tech South conference in Atlanta, I attended a great presentation given by Ricardo Bueno. While the presentation was on LinkedIn, one quote by Ricardo really stuck with me, “If you’re not on Google, you don’t exist”.
How true is that? I think of the many times I have tried to learn something about someone, Googled them and got nothing. In the world of Google, they just didn’t exist.
Do you want to do business with someone who doesn’t exist? My question is, why don’t they exist on Google? Is it a brand new business that hasn’t been indexed yet? Are they trying to be obscure for some other reason? It just raises red flags.
Google yourself. Do you exist? If not, go do something about it.
